Have you ever seen someone on stage, and before they even open their mouth, youre just not sure you want to listen. I know that I have, and oftentimes it is due to the fact that they arent dressed properly. Notice I didnt say under-dressed, as sometimes being casual is completely appropriate. What I mean is that they arent matching their wardrobe to the message they are trying to convey.

Please dont mistake what I am saying, I am not a proponent of suits and ties at all times by any stretch of the imagination. I am purely stating that the clothing you choose says as much about your opportunity as the presentation you give. Lets look at some examples.

If I am going to meet a prospect in hopes of selling them on an opportunity that promises more money and more free time, I want my wardrobe to exude both of those qualities. I would ensure that my style was what I like to call relaxed affluent. Picture nicely tailored slacks, a Tommy Bahamma shirt, and a stylish watch and sunglasses. If your budget permits, an expensive watch also sends a clear message. This look should be straight out of the pages of a Maui advertisement.

Or if I am going to meet a prospect that is also in their 20s, I would still use the relaxed affluent look, however it would morph into stylish jeans and some type of over-priced t-shirt. Thus communicating the same message that I have the money to buy whatever I want, and the flexibility to remain casual during the work day.

Now as to the appropriate times for a suit and tie, this depends yet again on the market you are looking to reach. If youre prospecting doctors, lawyers, or other such professionals that wont listen if you arent in a suit, then that is the time to put one on. The main rule of thumb is that you always want to look like you have more money than the person youre prospecting, otherwise youre sunk.

No matter what look you decide to employ, above all else wear clothing that makes you feel comfortable and confident. This confidence will certainly radiate through, and everyone likes someone with confidence. Pick outfits that garner compliments and outfits that when you catch yourself in the mirror, your first thought is, I look good.

Remember, you never have a second chance at that first impression, and people often make their decision to listen to you within 4 seconds. If you harness the power of the wardrobe, I am certain youll love the results.